Analyzing Instagram: The Detailed Guide to Using Data to Improve Your Profile, Stories, and Reels

March 7, 2023 by No Comments

The old saying “failure to prepare is preparing to fail” holds true for Instagram analytics as well. Failure to monitor and analyse Instagram’s analytics can have a negative impact on your brand’s social strategy, while incorporating analytics into your social strategy can help you see new opportunities in the social landscape, increase your brand’s reach and engagement, and further your marketing efforts.

Knowing how to maximise Instagram as a platform for increasing brand visibility, website traffic, and online sales is essential.

Improve your Instagram presence by reading Dash Hudson’s comprehensive analytics guide.

Insta-Analytics: What Exactly Are They?

In case you didn’t know, Meta owns the social media platform Instagram, where you can share both photos and videos. Instagram’s over 2 billion monthly active users and emphasis on visual content have made it a vital marketing tool for marketers to reach their target audiences and build engaging campaigns.

Lately, the channel has branched out into social entertainment by employing algorithms to recommend videos to subscribers based on the kinds of videos they have seen before and liked. There has never been a better time to post content to Instagram because of the platform’s increased visibility; nevertheless, marketers need a firm grasp on their success with Instagram video analytics in order to test, tweak, and expand their accounts.

It’s possible to create one of three distinct Instagram profiles:

  • PersonaI Accounts
  • Creator accounts
  • Business accounts

While all three account categories are able to make posts, only Creator and Business accounts have access to Instagram statistics. Instagram analytics are essential for creators and brands looking to expand their following. It is essential for businesses to create a Business account on Instagram in order to use management solutions like Dash Hudson. Creator accounts aren’t usually a concern for brands, but as creator marketing grows, they will become an important analytics hub for the creators you work with. Tools like Influencer Relationship Measurement help brands pull in useful information about influencers and creators they’re interested in collaborating with.

It is important for companies to establish goals before launching any kind of marketing or advertising effort. Metrics connected to a conversion-focused approach could include things like reach, engagement rate, click-through rate (CTR), and conversion rate.

What Kind of Success Metrics Can Be Determined With Instagram Data?

It is crucial to track the success of each brand marketing campaign in order to learn what approaches are most well received by consumers and where adjustments can be made. Before developing and releasing any content, marketing teams should establish a set of goals and key performance indicators (KPIs) for each channel they want to use. When your content is live, analytics are used to determine what worked and what didn’t in terms of capturing your audience’s attention and prompting them to take action.

Instagram analytics may also help you figure out the channel’s contribution to your campaigns’ success and how well it performs at driving online sales. Instagram may be utilised to attract traffic to your website if you provide a link to it in your profile. This tool is a great addition to the Instagram Feed and Instagram shopping tags for brands who rely heavily on website traffic.

Brands may make it easy for customers to find and purchase the items they showcase on Instagram by adding a personalised, shoppable link in the bio section of their profile. Each shoppable post may subsequently be tracked in further detail by companies using tools like Google Analytics, after UTM tags have been added to each link. Using UTM codes guarantees uniformity in social analytics across all of your digital marketing channels.

How Can I Track My Instagram Success?

Posts to Instagram Feed and Instagram Reels may each be analysed using Instagram’s analytics. As with regular Instagram posts, businesses may access data for Instagram Stories. It’s also possible to monitor the success of your Instagram Live broadcasts with the help of statistics. Post Visibility, Post Engagement, Content Interest, and Brand Consideration are the four key areas of Feed post analytics.

Analytics Tools for Instagram

Using the right tools and platforms may have a major influence on how well you track Instagram statistics. You, as an Instagram user, may have access to some of these tools, while others, which may significantly improve your Instagram analytics reporting, need payment. As such, we’ve compiled a list of resources that can help you make the most of Instagram statistics and boost your marketing efforts.

Insights of Instagram Content

Via the Instagram analytics app, all Instagram users with business or creator accounts have access to Instagram Insights, a tracking tool for Instagram statistics. You can monitor data like impressions, clicks, and conversions from your Instagram advertising with this handy tracking tool. To acquire a feel for the fundamentals of Instagram analytics, this free application is a terrific resource for marketers.

Creator Studio

Instagram Maker Studio is a desktop-based analytics application for Instagram that may be used by anybody. While Instagram’s Insights function is available indefinitely, Maker Studio only gives data for the previous week. To find out when is the best time to post on Instagram for your audience, you may use the tool’s calendar view, which displays all of your previously published material along with the precise moment at which it was published. For businesses who want to learn more about their Instagram statistics and performance, this is just another useful tool Instagram provides.