Instagram is an excellent venue for promoting and selling one’s products and raising one’s brand’s profile. A fantastic place to start with your digital marketing strategy is by enhancing your company’s Instagram presence. There are a lot of people using Instagram every month, and if you use it correctly, you can turn those people into paying clients. How can you attract an audience that cares about what you have to say? Getting more Instagram followers is a lot more difficult now because the algorithm is updated frequently and the competition is high. Thankfully, this is not an unattainable goal. Here are several non-spammy ways to increase your Instagram following.

Gaining Instagram Fans Without Watering Down Your Message

One, new Instagram accounts should offer incentives to their first few followers.

This is a great way to get people interested in your brand if you’re just starting out. Uploading a few pertinent and interesting posts that your target audience can appreciate is a fantastic place to start before you go on to this phase.

A high Instagram following is great, but it means nothing if your followers aren’t actively participating in your content. You need to hold their attention. And one method is to provide interesting material.

After you’ve made a few posts (about three to five will do for now), you can begin encouraging people to follow your account.

Make an effort to model your behaviour after leaders and opinion formers in your field

How do you generally react when you receive a new follower alert on your personal Instagram account?

If you said you would go to the user’s feed, you’d be in line with the vast majority of Instagram users. And like most users, they will likely return the favour if they enjoy what your brand has to offer.

If you want your brand to be seen by more relevant people, you should follow influential and authoritative figures in your sector. In addition, it facilitates the discovery of your most devoted supporters.

Check into a location before posting it using the Check-In function 3.
When you go to share a photo or video on Instagram, the option to “Add Location” always appears. With this function, viewers can learn more about the background of your photo. In addition, posts that include a location tag receive more likes and comments than those that don’t. In addition, they help your post show up in search results.

Determine which hashtags are generating the most interest and traffic, and employ those for your posts

Instagram users who want more likes and comments on their posts can include relevant hashtags in their captions. Your responsibilities, however, do not end there. You should check how efficient your hashtags were to make sure you’re getting the best outcomes. You can easily determine which hashtags are successful and which are not with the help of eClincher, a robust measurement tool. You may automate your Instagram posting with a scheduling tool.

Make Regular Posts

Consistent posting is another great strategy for attracting new Instagram followers. Find out when your intended readers will be online and post at that time. This will increase the likelihood that people will see and interact with your content. eClincher is here to assist you.

Instagram posts from major corporations typically occur multiple times daily. If you want to increase audience participation (and this method has proven effective for other businesses), try sticking to this number. You should keep that figure in mind and track your progress often.

Advertise Your Instagram Photos and Videos Elsewhere

Consistent blogging is important, but so is promoting your material elsewhere. This will let your current fan base know where to look for you on Instagram. Some suggestions are provided below.

Include Instagram photos in your blog posts

You can embed your Instagram content on your blog instead of uploading photographs. This can help more people see your Instagram posts.

Be sure to promote your Instagram account in your email updates.
Notifying your email list subscribers that you have an Instagram account is one strategy for attracting new followers. Including a link to your Instagram profile in your email newsletters is a great way to get the word out.

Make use of Instagram Stories

There are over 500 million daily Instagram Story users, with 45 percent of the top posts being posted by brands. If you know what you’re doing, Instagram Stories can help you gain new followers and enhance interaction. In addition, Instagram Stories help you stay visible in the feeds of your followers.

The following are some suggestions for enhancing your Instagram Stories.

Include Tags

Hashtags are a great way to increase the discoverability of your Instagram Stories, just as they are for your regular Instagram posts’ captions. Hashtags sometimes detract from the visual value of your photograph, but on Instagram Stories you can cover them up with a sticker.

Give Your Instagram Account a Recurring Theme

In order to get started with Instagram (or any other social media platform), you must first complete your profile. An effective profile can aid in building rapport with your target audience.

In addition to filling out your Instagram profile, you should develop a consistent theme that embodies the values of your brand. Your Instagram page will look more appealing as a result.

Prefer Long-Term Projects Over Sponsored Posts When Collaborating With Influencers

There are many advantages to using influencer marketing for your brand. Your brand’s credibility is boosted, new people are exposed to it (especially the influencer’s numerous followers), engagement is boosted, and you get new, relevant followers.

Long-term projects, rather than sponsored postings, can help this strategy bear fruit. It’s possible for a sponsored post to read like any other advertisement. However, while working on a long-term project, your influencer becomes a spokesperson for your business, which boosts the campaign’s reputation.