Videos are king on social media because of their wide appeal and the fact that they can hold a person’s attention for longer than any other type of content. For all of these reasons and more, it’s no surprise that 54 percent of social media users want to see more videos from their favourite businesses. But what if there was a method to increase the reach and efficiency of your videos? Captioning your videos is the key to finding the information you need.

The key to making videos that people can’t help but watch, even amid their busy social media feeds, is to use descriptive captions. Text overlays known as video captions convey the video’s meaning without the need to play the audio. Promo makes it simple as pie to add captions to videos shared on social media.

What’s keeping you from making impactful films with perfectly timed subtitles that enrich the watching experience, given that videos account for 82% of all internet traffic? Here are seven of the most compelling arguments in favour of using subtitles on your social media videos.

1. Make it easy for viewers to follow along.

Increasing interaction with your videos across channels is a major benefit of including subtitles.

Videos with subtitles get more views, likes, and shares and have a higher rate of overall interaction. In fact, there is a 40% increase in views for videos with subtitles compared to those without. Users of social networking sites want to read their feeds in private while multitasking. Therefore, a video without subtitles will make little sense, while a film with sound may be invasive.

For this reason, Facebook, Instagram, and all the other big social media sites now play videos with the sound muted by default. It may come as a surprise to learn that 85 percent of Facebook is seen with the sound muted.

2. Create accessible video for all audiences

Captions and subtitles do more than just boost your content’s aesthetic appeal; they also make your videos accessible to people of all hearing and seeing abilities across all social media platforms.

If you want your films to reach the widest possible audience and have the most possible impact, you should consider the roughly 28 million people in the United States who are deaf or hard of hearing. Including subtitles in your videos is a great way to reach a wider audience and gain the support of those who are deaf or hard of hearing.

3. Enhance video playback for multitaskers.

The way viewers interact with your film is a major factor in the outcome. Your video could not have the desired effect if you don’t consider the habits of your intended viewers.

The need of user behaviour analysis increases when designing for a largely Generation Z audience. Target your audience is probably utilising three screens at once, switching back and forth between apps as they listen to music, communicate with friends, and peruse social media. This may make it harder for them to focus.

Including subtitles in your videos is a terrific way to reach these multitasking people and compete for their attention.

4. Maximise your audience by expanding your reach internationally.

Video material is extremely popular all around the world, as evidenced by the fact that 1 billion hours of video are streamed daily on YouTube and 8 billion videos are seen daily on Facebook. But where do you even begin looking for a chance to enter this booming international market and catapult your development to new heights? and closed captioning for videos.

Videos with closed captions provide a simple method to mass generate information in several languages and adapt it for use in different parts of the world. Subtitling your movies will allow you to expand into new markets and attract viewers of many different ethnicities.

While localising videos by dubbing the audio into a new language might be problematic, localising videos by using translated subtitles is a great solution. Subtitles are an inexpensive way to reach a wider audience throughout the world.

5. Draw in the reader and make the material easy to understand

Your ideal audience isn’t sitting around waiting for you to finish rendering that wonderful film you’ve been working on; instead, they’re watching it on their phones while they commute, work, or mindlessly surf through their feeds.

No matter where they are or what they’re doing, people are curious by nature and will likely click on a properly labelled video that shows up on their screen.

Capturing their attention and making your movies more appealing is exactly what clever subtitles can help you do. In addition, the use of films increases comprehension and memory of even the most intricate topics. Captioned films are an excellent way to strengthen relationships within your community and get the word out about your company.

6. SEO rankings can be improved by indexing captions.

Do you want to boost your brand’s organic traffic with video SEO? There are several ways in which SEO is useful. It has the potential to increase your content’s exposure and make you more easily discoverable.

Video SEO may be improved by changing the title, description, and tags, but adding captions is the most reliable method.

Your video is inaccessible to search engines. However, crawlers can quickly index the captions or transcripts of your video and use keyword searches to determine where your video should be placed. Crawlers may read and assess the closed captioning text files. Accordingly, including captions raises your position in search results.

In addition, you may boost your video’s ranking by embedding it on high-traffic pages like blogs, landing pages, or even homepages.