Do you think TikTok marketing can work for your brand?
With over 800 million active users monthly and an approximate view time of 52 minutes per day on TikTok. It is appropriately the most passionate new platform on the social media network.
In this article, we will see about TikTok marketing and how the algorithm works. After reading this content, you can implement the concept in your videos.
What is TikTok?
TikTok is the best video-sharing social media network that first gained mass interest from GenZ users, and it is the best place for trends, viral dance, lip-sync videos and challenges.
For millennials and over, TikTok may be born like an improvement of Vine. The 6-second video sharing platform which ground to a halt in 2017.
TikTok has encountered remarkable growth since its launch in 2016, and it is actively becoming one of the most successful social network sites.
Here are the five simple ideas about TikTok Marketing:
1. Create Excellent Content:
Audiences are expecting new and unique content for entertaining and free from their stress. Make sure that you do prepare a plan for your content. Once you create engaging content, people will attract your profile and start to follow you.
For instance, if you are going to make a lip-sync video, you should prepare yourself for something different. It helps to attract the audience and get more engagement for your videos. Meanwhile, you need instant likes for your videos, and you will get TikTok likes for your videos.
The engagement will increase, your videos will appear on the explore page. Showing your video on “For your page” is one of the most popular ways to increase your video performance.
2. Post Regularly
Posting content is a standard way to increase your brand value, but keeping it consistent does matter.
Upload your content once a week or twice on TikTok, which helps to improve your brand consistency. The simple logic is that people can view your videos continuously, it creates curiosity among them. So, they will check your videos and follow your brand. If someone likes your content more, they will buy your products and share their opinions on social media. At last, your brand values and revenue will increase and get popular in the competitive world.
The TikTok algorithm also promotes your content based on views, likes, rewatches, shares, video completions, comments, and more.
3. Exposure Your Brand based on Geo-location
The social media coordinator Lindsay Ashcraft says adding location is a critical factor in your videos getting recommended to viewers on their “For You pages.”
Because there’s a ton of potential marketers to accept from being on TikTok to really improve the local brand awareness. And, your TikTok video gets a perfect initial reaction in geolocation. It’s more likely that it will then be jumped out into For Your pages internationally.
Hereby, your videos will reach a larger audience, and they will be trending across the world. Plus, you will get more comments from your fans and followers.
4. Use Trending Hashtags
Add hashtags in your video content will help reach more audiences and trend your videos worldwide. Apart from that, adding hashtags will help to increase the discoverability of your content.
For instance, TikTok videos adding the trending hashtags in the caption will be rolled into relevant discovery pages and more For You pages. You can add more hashtags to your content, but you can add ten relevant hashtags to be popular in your content.
Pro Tip: Don’t include irrelevant hashtags in your videos, and it does not help your content reach.