8 Key Social Media Metrics to Track in 2023

February 10, 2023 by No Comments

Important Party Symbol? Or how about Kiev Polytechnic Institute? What is the KPI?
When a customer or supervisor approaches you and inquires about the progress of your company’s social media strategy, You’ll start collecting as much data as you can from your social media channels. KPI, or more precisely Key Performance Indicator, is the term used to describe this data-based information. KPIs are used by businesses to monitor performance over time, assess if objectives are being met, and decide whether changes are necessary.

There are two guidelines to consider when selecting the ideal KPI for a small business:


Simple is best, stupid. Make it as easy to understand as you can so that your personnel understand what needs to be done.

2. Specific, Measurable, Achievable, Relevant, and Time-bound (SMART)

KPIs You and your team will find it simple to commit to your goals and make steady progress towards them over time with the help of SMART KPIs.
KPIs are crucial for small firms.

To monitor the business’s condition

KPIs serve as a barometer for a business. You only need a few KPIs to monitor the critical signals for your business. So that you may concentrate your energy where it will have the biggest impact, just measure the things you want to shift.

Track your development over time

Tracking crucial performance measures including revenue, gross profit, position, and employee count is also important for small firms. Utilize weekly KPIs to gauge your progress towards your quarterly and every two-year goals.

To adjust and stay on course

In addition to your results, you need leading indicators to let you know when you could miss those targets before it’s too late. KPIs for typical small firms help you forecast future events as well as your own outcomes.

Consider creating KPIs in each of the following categories to efficiently monitor how your company’s social media strategy is helping it achieve its objectives:

The amount of fans

One of the typical KPIs for small businesses that is measured during the early stages of the business is follower count. The amount of people that have decided to follow your social media accounts is what it is. The quantitative indicator demonstrates your capacity to get interested parties to your social address.


the number of times a follower on a certain social media platform clicks the “like” button in response to a social post. When assessing the success of marketing initiatives and user engagement levels, likes continue to be one of the key indicators.


The quantity of comments a follower made on a particular article. Recall that comments can be made with either positive or negative feelings, so having plenty of them isn’t always a good thing!


Impressions are the amount of times a post has appeared in someone’s news feed or timeline as a result of that person liking or sharing my content with you or someone they know.


Since it was posted, this many people have seen the post. Reach is influenced by the viewer’s online status and the quality of the information. It provides you with a sense of the value and interest of your audience. You may figure it out by multiplying 100 times the result of the division of Post.

View by Total Followers.

The aforementioned KPIs are acknowledged as vanity metrics because they only provide a summary of your performance and a number. These measurements are crucial for small business KPIs. But certain complicated indicators are also typical KPIs for small organisations.

Wrap up

Every time, keeping a variety of accounts on various platforms is a key component of your brand’s social media strategy. Utilizing a social media management platform will streamline your job and help you track your KPIs. While developing a content strategy, you must identify your typical small business KPIs. A social media content calendar enables you to prioritise other parts of your marketing strategy and make efficient use of your time. If so, FS-Poster will work well for you as your aid in organising the posting of your content on multiple social media platforms. To learn about all features, use the demo version.