Collaborating with popular users on social media platforms is a great strategy to expose your product to new consumers. A successful influencer marketing plan will raise brand recognition, expand your social media following, and increase signups and sales. In essence, it helps you observe progress right away, rather than having to wait for organic development.

This highlights the importance of carefully selecting the most suitable influencers for your campaign. Picking someone at random based on their number of followers is not the way to ensure success. Here are seven characteristics of a good influencer to keep in mind as you search for the right one.

Seven characteristics of a successful social media influencer

The influencer marketing market was worth $13.8 billion in 2021 and was expected to grow at a healthy rate. When selecting a social media influencer to collaborate with, brands would be prudent to think about the aforementioned seven criteria.

Target Group

Many influential people in the modern world focus only on one type of material or audience. The terms “fashion influencer,” “travel influencer,” and “fitness influencer” all refer to these individuals.

If you’re looking for a partner to work with, pick the one who is well-known in a field related to your own or who has a clientele that overlaps with your own.

A social media influencer with a sizable and engaged following can help you reach people who are likely already interested in your products or services. To top it all off, the influencer’s content will be more in line with your messaging, making your overall campaign more effective.

Principles

You should be selective about who represents your brand. Engaging an influencer in a marketing effort makes them a brand ambassador for your business. Therefore, it’s probably best to steer clear of influencers who have publicly expressed unpopular views or who don’t adhere to your company’s core principles.

Before approaching an influencer with a campaign opportunity, it’s a good idea to learn as much as possible about their previous material and public reputation.

Reach

As was previously indicated, the quantity of a person’s followers shouldn’t be the decisive factor when picking an influencer. However, you should still take into account average post reach and impressions to obtain an idea of how many people might be exposed to your brand, since this can assist build greater brand recognition or drive sales.

Based on their influence, people are placed into one of the following categories:

An individual with less than ten thousand followers is considered a nano-influencer.
Micro-influencer: between 10,000 and 100,000 fans
Between a hundred thousand and five hundred thousand followers, this person is a moderate influencer.
Over half a million devoted fans = macro-influencer
Don’t disregard someone because of their modest fan base. Newer figures in the industry may still have a receptive following that would be interested in what you have to give.

Participation Rate

In the influencer world, it’s not enough to have thousands of followers if that audience isn’t actively engaging with the content being posted.

Go through their posts and comments if you’re interested in working with a social influencer you find there. I was wondering if they actually get a lot of real feedback on each post. Or do you find their discussion threads to be either empty or overrun with spam?

Think about whether the influencer is responding to comments. That’s encouraging since it suggests the influencer values interaction with his or her audience, which can only help any marketing efforts being considered.

Frequency

The regularity with which the influencer posts sponsored material is another factor to consider. It’s not appealing if the majority of your feed is made up of advertisements when you browse through it. There is a risk that your campaign will get lost in the shuffle, or that the influencer’s audience will view your effort as nothing more than a fast buck for them.

Instead, you should find someone to collaborate with who takes a more discerning approach to the businesses they endorse and whose primary concentration is on producing authentic content.

The most effective influencers know how to strike a balance between paid promotion and organic sharing. Someone’s trustworthiness may be called into question if their account is stuffed with sponsorships.

The influencer’s following needs to take your campaign seriously if it is going to be successful.

Good material

It was probably the influencer’s work that first drew you in. When it comes to launching a successful advertising campaign, nothing beats high-quality content.

You’re looking to collaborate with a social media star since you know they can deliver exceptional results. Image and video quality, as well as the quality of the accompanying prose, the information associated with the posts, and their general passion for working with you as a partner, all fall under this category.

Integrity

You need influences you can rely on when working with them. Every influencer you work with must be reliable in responding to emails, publishing content on schedule, and keeping other obligations. In this regard, dependability is yet another crucial quality in an influencer.

There isn’t enough time in the day to constantly pursue influencers to post promotional content. You need to be confident that your requests will be heard and fulfilled in a timely manner after you have laid them out.

Finally, it’s over!

With these seven guidelines in mind, you can finally manage your influencer partnerships with ease.

You need to find an influential person to help promote your product or service. With the help of our tools, finding and choosing the best social media influencers will be a breeze.