6 TikTok Strategies That You Need to Know
Advertisers should take note, since TikTok is here to stay. Nothing will change that. TikTok is undeniably the most popular social media network, and for good reason . More than 1 billion active users each month. In fact, some believe that TikTok may overtake Instagram as the second most popular social media platform this year.
TikTok has become into a powerful tool for the creators economy and community building. But despite this, many firms are still unwilling to sign up. However, we at Ignite Social Networks think that most organisations should be giving the platform serious consideration because of the expanding significance of video content.
But before you get in and start making content, you should know that you can’t just post anything and hope for engagement and attention.
We’re here to help you develop a plan of action that will help you succeed. Read on for 6 tried-and-true tips for advertising on TikTok.
Familiarize yourself with the TikTok Algorithm
What really makes TikTok compelling is the For You stream. It’s a product of an algorithm which is based on the For You Page (FYP). The FYP is an individual recommendation page created specifically for each user. In other words, it’s how TikTok ensures your continued engagement with the platform.
As a rough outline, here is how TikTok’s method could be described: Your brand will have an edge in content creation and strategy if you have a firm grasp of how the algorithm operates. TikTok, unlike Facebook and Instagram, is designed with user entertainment in mind rather than the social graph (what you like).
User-generated content should be prioritised
You should know by now that TikTok trends are what motivate and inspire people to take action. Now we can discuss the importance of elevating UGC, or content that is not branded and was truly made by consumers, over branded content.
Putting this at the forefront of your TikTok Marketing strategy will soon earn the trust of your target demographic. 56% of TikTok users say they have a more positive impression of a brand when that brand shares raw, user-generated material.
No one expects everyone to be a content superstar, but acknowledging this fact adds credibility to the company. Essentially demonstrating the extent to which actual users and customers are praising your business. Doing so may lead to an increase in user-created content being submitted to you.
Our advice? Think about starting a hashtag and encouraging your customers to use it when mentioning you. For popular or historically significant brands, this strategy has a good chance of succeeding.
Network with Popular TikTok Users
TikTok influencers are the people you contact if you want to expand your audience and gain visibility. But there are methods to do this so that you don’t look like a complete noob on any social media platform.
Find niche TikTok stars with a dedicated fanbase by doing some digging. After you’ve established who they are, engage with their material. Engage with them by posting insightful comments, sharing their videos, following them, and general conversation.
A new era of influencers is emerging, and brands would be wise to take notice, as the great majority of them are more effective than conventional marketing strategies. Indeed, we have established an influencer marketing division, Carusele, to carry out hundreds of such campaigns for our clients.
Create a video using TikTok and repurposed still images
While videos are a popular form of expression on TikTok, we also value photo and gif submissions.
When it comes to creating material for TikTok, nothing is more convenient than recycling old photos. Your existing photo library can be imported, or you can take brand new photos within the app itself. Put together a killer transition, and you’re finished.
It’s a smart move to make when you don’t have the means or time to create brand-new video content. Images can be used for a wide variety of purposes, including educational guides, product demonstrations, and humorous memes. Enjoy yourself by letting your imagination go wild.
Always use a vertical layout
Instagram, Facebook, YouTube, and even TikTok are all vertical media platforms. If you’re not shooting for YouTube, then adhering to a vertical way is the way to go.
It’s more important than ever for companies to also modify their content in the same ratio (the 9:16 ratio is vertical) because it’s been there for a long and social platforms are using this format as well. This is the apex of vertical video’s popularity. Short-form material (lasting no more than a minute) is also on the rise.
Advertisements on TikTok should be prioritised
You should also take care not to overlook any advertisements.
TikTok ads could revolutionise your approach to digital marketing and the app’s potential. From what we can tell, TikTok advertising that feature user-generated content perform better than both Facebook advertising (by 32%) and much more traditional digital ads (like Google ads) (by 46%).
Those are some very impressive numbers, and they all point to the same conclusion: video is the most effective medium for conveying information. One of the best ways to get that ball rolling is to use the most popular video sharing site.
Last but not least. Brands can’t afford to ignore TikTok, which has more than billion download and 1.2 billion active users. It is essential for companies to have a well-developed TikTok Marketing strategy.
Keep in mind that the keys to success on every social networking site are originality, audience interaction, and reliability.
Get started on your TikTok videos right now, and if you run out of ideas, feel free to get in touch with us for some inspiration.